Do you mention business trips on your social media? According to a recent poll conducted by a UK-based conferencing company, more than 70% of the respondents keep mum about their corporate journeys on their social media channels, mainly due to security concerns and business travel policies.
While it makes sense to keep your travel plans under wraps whether you’re travelling for work for pleasure (there’s no need for everyone to know when and where you’re leaving and arriving, after all), there are ways to put your social media to good use that doesn’t require revealing your itinerary to everyone who has access to your profile. Here are a few savvy ways to use social media to your advantage when you travel for work:
Heading to a new city? Use LinkedIn and other business-related platforms to see if you can set up a meeting with a contemporary in your field during your stay. Building out a global network of like-minded business contemporaries is a sure-fire way to stay on top of your game, even if you just meet for a cup of coffee. A face-to-face meeting can do wonders for building contacts, so foster new relationships whenever you have the opportunity.
Depending on how long you’re staying, you might have some time to sit in on an industry-related talk or conference. Use Twitter to ask about such opportunities that relate to your business, and see if you can slot it into your schedule.
If you’ll have a few moments to yourself during your trip, or have the option of extending your stay to include a bleisure component to your trip, use Facebook to get some insight into fun things to see and do in the time you have available. You don’t need to be specifics about the dates - you can simply ask for some insight from travellers who have visited a particular destination before.
If you’re headed to a conference, be sure to use the related hashtags to engage with your fellow conference goers while you attend. Similarly, you can post an article on your LinkedIn account to share key takeouts from talks you attended. This type of selective tagging is a great way to show your immersion in your industry and pave the way to becoming a thought-leader in your specialty field.
Putting your social media channels to work in this way is just one of the ways in which you can streamline your work journeys. Keep an eye on the blog in coming weeks and months for more insider tips on making the most of your corporate travel experiences. In the meantime, feel free to get in touch with our team of expert business travel planners if you’d like to learn more about our services and how we can improve the way you do business on the road.
